Find Me at the Crossroads was a comprehensive exploration into how relevant political theory can be when it comes to developing a career as a designer. Whether identity informed work helps or hinders our growth as young professionals in a diverse field.
The final product surveyed the student body of the arts college, & included interviews from graphic design majors on their approach to identity informed design.
Not This Time was a collaborative poster project for a conceptual film about the history of AAPI civil rights in the 20th century. Elements included poster design, a logotype, and product mockups.
From left to right: Initial team designs (2), my preliminary design, collaborative first draft poster.
Motion graphic mockups & social media logo. Our visual identity centered around repetition & coded language. The right mockup reads “Not This Time” in morse code.
Final poster & mockups.
3.
Ethics & Lawfulness was a project centered on environmental applications in social design. Elements included an ideological poster, product illustrations, and mockups.
Final mockups & environmental application. Candy machine concept offering real world stories of Americans prioritizing either ethical or lawful duty & the consequences of said actions.
Initial concepting (top) and final poster (right.)
4.
The A24 Birthday Suite was a passion project for my 24th birthday inspired by indie film design. Elements included an interactive invitation, a gift guide poster, & party souvenirs.
Invitation process from left to right: static poster, digital mockup for physical application, finished product.
Gift guide, party game souvenir, & playlist cover.
5.
The Neoliberalism poster project was intended to be an experiment in symbolism, color, & guerrilla marketing for social design. Elements include preliminary sketches, poster drafts, and final motion graphics.
Initial iconography played on the superstition of crossing your fingers for luck.
The final product evolved to juxtapose liberal doctrines against each other. Liberalism now utilizes this symbol of luck, while neoliberalism is flipped on an axis to symbolize fingers crossed behind one’s back, a sign of deceit.
6.
Blueprint Cleaning Company was a conceptual business suite intended for a community pantry. Elements include company logo, pitch deck, and mockups.
